Keith Jardine shares Thiago Silva’s plan for getting the UFC’s promotion machine behind him: win fights, and nothing else.
Jardine calls Brock Lesnar’s antics “embarrassing” and believes he’s the real blue-collar fighter in the UFC’s ranks. He wouldn’t want to say anything that didn’t do his dad proud.
“The marketing machine hasn’t really gotten behind me,” he said at a media workout for his bout with Thiago Silva at UFC 102 this Saturday. “I’m fine with that, but I just think the Forrest Griffins and those guys, they’d rather have those guys have a title than me.
“I think that’s why they let me go my own way a little bit. I’m not out there craving attention. I’ll always be humble and mean when it counts. I’m just going to be myself and hopefully people will appreciate that, and when I have the title, I’ll have a lot of fans because of the way that I am.”
More so than Silva, Jardine has not gotten any easy fights, a consequence, he says, of the success his awkward style has brought him. Still, his success has been mixed, trading wins and losses in the last two years of his career. It’s kept him with a job, but out of the immediate title picture.
He lost his last fight against Quinton Jackson in the last 10 minutes, or so he was told, ceding a title shot against Lyoto Machida. Jardine looked down on Silva’s loss to Machida until the MMA karate fighter floored his teammate, Rashad Evans, at UFC 98.
What Jardine looks for these days is consistency.
“I need to put together three or four wins in a row, and I’ll be on top of the UFC with these guys that I’m fighting,” he said.