Junior dos Santos vs. Stipe Miocic Leads UFC on FOX 13 to TV Ratings Success

December 19, 2014
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UFC on FOX 13, featuring a five-round heavyweight showdown between Junior dos Santos and Stipe Miocic, pulled in strong ratings on FOX.

SEE ALSO: UFC on FOX 13 Fight Highlights Video: Junior dos Santos vs. Stipe Miocic

The entire event on FOX averaged 2.8 million viewers, and put the network in the No. 1 position in primetime for several key advertising demographics, including Men 18-34, Men 18-49, and Adults 18-34, according to Nielsen Media Research.

dos-santos-miocic-weigh-750While the average of the broadcast was strong, the main event, which went the full five rounds and ended with former heavyweight champion dos Santos winning a split decision over Miocic, was even stronger. The fight reached a peak viewership of 3.8 million viewers.

UFC on FOX 13 followed a strong Friday night on FOX Sports 1 for The Ultimate Fighter: A Champion Will Be Crowned.

The TUF 20 Finale featured a main event that crowned the first UFC women’s strawweight champion with Carla Esparza dominating en route to submitting Rose Namajunas.

SEE ALSO: TUF 20 Finale Fight Highlights Video: Carla Esparza vs. Rose Namajunas

The TUF 20 Finale averaged 989,000 viewers, but peaked during the Esparza vs. Namajunas fight at 1.2 million viewers.

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  • MonkeyNuts

    Good, Great Fight!

  • Timothy Malone

    Does anyone else feel like the UFC needs to work on their pacing? I watch with my brother and father, who are casual fans, and they can barely make it through the night because there is so much BS between fights. If you add up the total fight time for this event, it comes out to 2.5 hours. But the broadcast time is 6.5 hours. Literally 2/3s of the time is no competition. No other major sport has dead-air like this. I know it is difficult with tv broadcast windows and not knowing how quickly fights will end but there still has to be some way they can keep it moving better.

  • drkdisciple

    Since Dana believes in useless rematches he should consider JDS vs Stipe II