Junior dos Santos Latest Fighter to Sign with Nike

November 13, 2012
6 Comments

Junior dos Santos UFC 146UFC heavyweight champion Junior dos Santos is now “like Mike,” or should we say “like Anderson Silva and Jon Jones,” having signed a sponsorship deal with Nike in Brazil.

Nike is considered a “gold standard” in the world of sports sponsorships. And dos Santos recently became the third mixed martial artist to sign on with the brand, according to a report by SporTV in Brazil.

“I want to share my happiness with you guys because now I’m part of team #NIKE biggest sports brand in the world It’s an honor t me Thank GOD,” dos Santos later tweeted.

Jones’ deal was considered a landmark due to it being global in nature, but the sponsorship of dos Santos is just the latest sign that companies like Nike are standing up and taking notice of the sport’s rising popularity throughout the world.

dos Santos is next slated to fight at UFC 155 on Dec. 29 in Las Vegas, when he will put his UFC heavyweight championship on the line in a rematch with the man he won it from, Cain Velasquez.

dos Santos (15-1) has never lost a fight in his nine-bout UFC career. He has defeated the likes of Velasquez, Frank Mir, Gabriel Gonzaga, Fabricio Werdum, Shane Carwin, Roy Nelson, Stefan Struve, and others.

Junior dos Santos is currently the No. 1 ranked heavyweight fighter in the world.

Stay tuned to MMAWeekly.com for more UFC news and updates.

  • http://www.facebook.com/hsuie63 Steven Hsu

    can’t wait for a junior nike t shirt

  • Cuntlick

    Well deserved

  • http://www.facebook.com/noah.e.thomas Noah EL Burro Thomas

    thats awesome good for him that is a shirt i would buy

  • wastaken

    Cigano knows

  • http://www.CombatScienceMMA.com/ CombatScienceMMA

    Congrats and all to Juinior but does anyone else feel that Nike has already taken over other sports and that mma already has enough clothing lines to represent the sport? A lot of fighters open up their own clothing lines and try to sponsor fighters and now Nike who already is a billion dollar company is jumping on board. IMO.

    • MuayThaiFood

      Well, how many fighters opening clothing lines will it take before the market becomes saturated? Ask Micheal Jordan if Nike hurt his botttom line in T-Shirt sales. Dumping Lance will free up a lot of cash for signing on fighters.