Jon ‘Bones’ Jones Signs Deal with Nike

August 8, 2012
16 Comments

Jon Jones UFC
Jon ‘Bones’ Jones will join athletes like LeBron James, Michael Jordan and Derek Jeter when as he signs on to become part of the Nike family, securing a sponsorship deal with the company as announced on Wednesday.

The deal will place Jones in a worldwide marketing campaign with Nike covering their vast empire of shoes, shirts, and other apparel.

“Blessed to be signed by the biggest sports apparel company in the world Nike,” wrote Jones on his Twitter account on Wednesday. “Dreams do come true.”

Jones and his manager Malki Kawa had met with Nike executives previously during a drip to Oregon, but only this week did the deal become official.

The UFC’s light heavyweight champion also confirmed via Twitter that he will have his own signature line of apparel akin to other Nike athletes like LeBron James and Los Angeles Lakers forward Kobe Bryant.

The signature line of products generally includes a shoe line, t-shirts and other varios sports apparel. Nike already produces a signature boxing line, so it may not be out of the question to imagine Jones having his own MMA gear produced specifically by the Oregon-based company.

Nike is expected to make an announcement about the deal in the coming days, including details regarding Jones’ role as a Nike endorsed athlete.

According to Forbes Magazine, the Nike brand is the most valuable among sports businesses with a value of over $10.7 billion.

Jones joins other high profile UFC athletes such as Georges St-Pierre, who has appeared in major marketing ads for brands like Under Armour and Gatorade in the past.

The news of Jones’ signing to the Nike deal was first reported by MMAFighting.com.


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  • atmosphere

    Budweiser should sponsor him too

    • onehitwonder

      Budweiser is a weak beer, to weak for Jones, but it’s great to see MMA getting more attention. although i doubt i can afford a pair Jon Jones shoes, they’ll prob. cost as much as 10 cases of Bud.

      • atmosphere

        oh, i see

        then how about Bentley?

        • frumps

          LOL @ atmosphere

    • shawn

      Bud Light… Anheuser Busch already does sponsor him dickwad.. Ever see his Bud Light commercials? So glad you like to troll though. Maybe you can now get a job and stop trolling so much!

  • b-soc

    Won’t you guys get a fright if he comes out wearing a M.A.D.D. shirt!

  • fightfankevin

    Maybe his line will be called ” punch drunk”.

  • http://www.facebook.com/corey.hutton.5 coreyhutton

    His line should be called, Douche for Men.
    Since thats all he is.

    • shawn

      As a personal friend.. I would knock your teeth out! Enjoy the trailer park buddy!

  • JesseShredderMalloy

    Nike recognizing an MMA guy? this is GREAT for our sport!

    • Orthodoxxx

      Anderson’s signed with Nike too, you know.

  • WhatTheCHUCK303

    I think it is a bad thing. These sponsors will only make you fight not the loose rather than fight to win. Major sponsors will only sponsor house hold names thus causing these guys to grind out a safe decision rather than go make it exciting but also making chances of getting caught higher. Leads to boring fights

    • WhatTheCHUCK303

      Oops lose

  • Lesnardo

    Damon Martin should quit his job.

    “Jon ‘Bones’ Jones will join athletes like LeBron James, Michael Jordan and Derek Jeter when as he signs on to become part of the Nike family, securing a sponsorship deal with the company as announced on Wednesday.”

    What is “as” doing in this sentence????

    Quit drugs or stop writing.

    • frumps

      Light yourself on fire, Lesnardo.

  • timothylee

    This is different than the Anderson Silva Deal, The Caol Uno Nike Deal in Japan, and also the Tatsuya Kawajiri Nike Deal in Japan as well.