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Fox Officials Happy with Early UFC on Fox Ratings

Posted on January 30, 2012 by MMAWeekly.com Staff

The early returns are in for UFC on Fox 2: Evans vs. Davis, and Fox officials seem to be happy with the ratings.

Saturday night’s UFC on Fox event from the United Center in Chicago, posted a 2.7/5 household overnight rating/share, which is 42-percent better than Fox’s Saturday primetime average for the previous four weeks (1.9/4), according to Nielsen Media Research.

These are just preliminary overnight ratings, so the numbers are likely to change some.

The network, however, expects that the early numbers are indicative of a big win for Fox in the ratings war for the coveted advertising demographics of Adults 18-49 and Adults 18-34 when national figures are issued on Tuesday.

“The three-bout, two-hour event, the first official network broadcast of FOX’s partnership with UFC, is off from the UFC on Fox premiere in November (3.5/6), which was only one hour and featured a highly anticipated heavyweight championship fight,” a statement from Fox noted.

“When comparing similar time periods for the two events, Fox posted a 3.1/5 from 9:00-10:15 PM ET, compared to the 3.5/6 that the premiere event recorded from 9:00-10:00 PM.”

Stay tuned to MMAWeekly.com for the official numbers when they are released.

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  • http://www.facebook.com/profile.php?id=100002041189808 karlyhuey

    I almost fall alseep watching the show on Fox.
    3 very boring fights.

    • afk

      best find a new sport to watch, champ

  • bajafox

    I missed it cause I didn’t get home on time. Regardless of whether they were boring or not, it was free. I’ve paid for so many damn UFC PPV’s and weren’t all worthy of $50 but the only way to see them was illegally or pay. I will definitely try to not miss anymore free fights on FOX.

    • kylesmith

      DVR, my friend. It’ll set you free.

  • bbtakayama

    I think the mistake was stacking the card with wrestlers/grapplers. If you want to entertain a new base of fans, and put on exciting fights, put in some good stand up guys . I personally enjoyed the fights because I knew who was fighting and knew what to expect.

  • Madmaax9

    Long time MMA fan. Watch a lot of events from college wrestling to boxing to UFC. I am very appreciative of the free fights, but they were absolutely horrible. Love watching Damien Maia work his way into submissions with ease, but instead I saw a amiture striking fight. Couldn’t wait to see Sonnen come out like he did against Stann and steam roll bisping, instead I see a guy who didn’t look like he should be in there. Was hoping wrestling of Evans and Davis cancel each out and we’d see a competitive MMA fight but no.. We see Rashad playing as safe as he could against a wrestler who looked like he’s taken any boxing lessons. Just horrible all around. If i was a first time watcher, would never buy a PPV based on that.. P.S. NFL tune is not working!!!

  • MikeMc1983

    In defense of “the tune.” I think we consider it nfl musice because that’s what’s big, but I think it’s fox’s sports jingle. I believe they have used the same thing for NASCAR.
    I don’t think it’s really for our entertainment anymore than its there was of putting their signiture on it.
    I could be wrong. I don’t really care about the intro being generic, but I think if fox changed it, they’d change it for all there sports. Good thing fox got the contract. We could have faith hill singing silly lyrics…

  • Madmaax9

    Not sure they have that for all sports. When u hear that u expect to see football. Of course it’s for our entertainment, it’s part of the broadcast. It just doesn’t sound right for the UFC. Personally I love the PPV intro sound. Really wouldnt mind me a little Faith Hill screen time.