The early returns are in for UFC on Fox 2: Evans vs. Davis, and Fox officials seem to be happy with the ratings.
Saturday night’s UFC on Fox event from the United Center in Chicago, posted a 2.7/5 household overnight rating/share, which is 42-percent better than Fox’s Saturday primetime average for the previous four weeks (1.9/4), according to Nielsen Media Research.
These are just preliminary overnight ratings, so the numbers are likely to change some.
The network, however, expects that the early numbers are indicative of a big win for Fox in the ratings war for the coveted advertising demographics of Adults 18-49 and Adults 18-34 when national figures are issued on Tuesday.
“The three-bout, two-hour event, the first official network broadcast of FOX’s partnership with UFC, is off from the UFC on Fox premiere in November (3.5/6), which was only one hour and featured a highly anticipated heavyweight championship fight,” a statement from Fox noted.
“When comparing similar time periods for the two events, Fox posted a 3.1/5 from 9:00-10:15 PM ET, compared to the 3.5/6 that the premiere event recorded from 9:00-10:00 PM.”
Stay tuned to MMAWeekly.com for the official numbers when they are released.