Dana White: UFC Will Go on Without Me or With Me

Dana White at UFC 94

Love him or hate him, it’s hard to imagine the Ultimate Fighting Championship without company president Dana White.

As much as any fighter, White is a polarizing figure with an almost rock star appeal to the UFC’s fan base. Whether he’s Tweeting a ticket giveaway from any number of Pinkberry locations to trying to make his way through the crowd at a UFC event, White is constantly swarmed by ticket seekers, autograph hounds, and people wanting a picture with the UFC’s head honcho.

He’s been working around the clock, quite literally, for years to help push the UFC to its current level as one of the most valuable sporting brands in the world. But what would happen if Dana White fell ill or burned out and walked away?

Much how Apple finds itself in a position to move on without its iconic leader in Steve Jobs, is the UFC set up to function without a Dana White at the top of the food chain?

The UFC president addressed just that topic when he met with reporters following UFC 139: Shogun vs. Henderson on Saturday night in San Jose, Calif., downplaying the company’s demise if he were to one day not be involved.