UFC President Dana White is back for a special video blog ahead of UFC on Fuel 3 in Virginia, and there’s some very interesting information in this one.
Dana explains exactly how the ratings broke down for UFC on Fox 3, and how they conquered many markets and key demos with their show on May 5 from New Jersey.
This is a can’t miss video blog from the UFC’s head honcho:
Vitor Belfort talked to the press at the UFC 187 post fight press conference after losing to Chris Weidman. He said he's going to reset, not retire.
Andrei Arlovski talked to the press at the UFC
Donald Cerrone talked to the press after his fight
Daniel Cormier. Ryan Bader. FIGHT, FIGHT, FIGHT, FIGHT, FIGHT,
Another great vlog from Dana. A peak of 3 million is a great number when most of the country were out watching The Avengers and the headliners weren’t that well known to the casual fans but still did good numbers.
Thats not mentioning that most of those other shows are 1 or 2 people watching per household. I watch ever UFC event, free or PPV, and I know when I watch its at least 5 or 6 guys. The UFC is something that people get together and watch, so I bet there was a lot more people watching than the numbers show.
How many times did Dana mention Dave’s dismissal from Yahoo sports? I thought it was against the unified rules of MMA to kick a man when he’s down.
I work in TV (in the UK) but I know the American market well (or I like to think I know about the US market) Like here and in the States, the young male audience is kind of the holy grail when it comes to selling TV advertising. So Dana’s analysis is spot on; to write a story on the back of the overall rating misses the point completely.