Dana White Says UFC 154 Tickets May Have Been “Overpriced” But Still A Huge Gate Expected

November 7, 2012
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With UFC 154 just about 10 days away, the Bell Centre in Montreal has not sold out yet, but UFC President Dana White says there’s no reason to hit the panic button yet.

The return of Georges St-Pierre after more than a year away from the sport due to knee surgery was expected to result in big ticket sales and a huge pay-per-view for the biggest star the UFC has on its roster.

There has been some concern however about ticket prices at the Bell Centre for St-Pierre’s return bout against Carlos Condit, and while all of the upper level tickets have apparently sold out, it’s the lower level, more expensive tickets that still remain.

Dana White says the gate and live attendance for UFC 154 will still be one of the biggest gates of the year, but they may have priced tickets a little too high for this show.

“We’re still a week and a half out, and I heard rumblings about this gate not doing well, Georges St-Pierre not selling out. The gate’s over $3 million, the gate’s at like $3.1 million right now, I wouldn’t say that the gate sucks. The biggest you can do (at the Bell Centre) is $4 million what we did the last time with Georges St-Pierre,” White said on Wednesday.

“Maybe we did overprice this one a bit much, but times are tough out there. We’ll see what happens. As we get closer to the event, we’ll see how it goes.”

Tickets for UFC 154: St-Pierre vs. Condit ranged in price from $90.50 to $625.50 plus fees (Canadian dollars).

The concert industry recently had to undergo some changes to revamp their ticket sales which included more shows but lower priced tickets.

According to Pollstar through the midway point of 2012, concert ticket sales were up 1.2-percent from last year, but the average ticket price had dropped to $58.61. One executive was quoted as saying that the concert industry has adjusted ticket prices for “today’s economic realities”.

The UFC may soon find themselves in the same place if ticket sales for a big fight like UFC 154 can’t sell out as expected.

Still, White believes that the final gate for the upcoming card in Montreal will be one of the biggest of the year, and there’s still time left to sell tickets.

“The gate is one of the top gates of this year,” said White. “It’s at $3.1 million but we’ll see what happens over the next week and a half.”

  • Timothy Malone

    The UFC routinely doesn’t sell out its shows. Its about time they figure out their prices are too high.

  • bajafox

    I’m not surprised, wait till they see the PPV numbers…

  • Ha! I’d feel robbed if I paid $625 to watch GSP decision condit. Not a fight likely to end decisively. Pretty unremarkable card otherwise. Griggs / diabate should be good, cote/Sakkara could be good if Sakkara doesn’t fold immediately, and Hendricks /kampmann will be good. But none of those justifies the price tag. I hear Phillipou is off the card. Best of luck selling those tix.

    • Scotty_O

      I’m a proud owner of a 625 dollar ticket and I’m pumped to soon be sitting in my 625 dollar seat. While you’re watching the fight from probably a very nice and good sized TV, ill be 5 rows from the cage spilling 10 dollar beers all over myself and loving every second of my overly priced night!!

      Win or lose, I’m getting drunk and enjoying the fights!

      AND don’t even get me started on the Montreal strip clubs! 🙂

      • MuayThaiFood

        Wow, that is steep! 10 bucks for shitty Canadian beer?!

        • CartmansAss

          Ya cause Canadians have the shitty beer! Bet you have never heard of sarcastiball either.

          • MuayThaiFood

            Sarcastabeer?!!? Now you’re talkin’, that’s good Canadian beer. It’s like Corona without the lime….mmmmm, delicious.

      • I’d rather watch the fight on PPV at the titty bar and drop the six bills there. I’ll be watching the same show from hooters for the cost of wings and a pitcher.

        Now that’s cuz I’m broke. If I had more disposable income…

        I’d probably still go to the titty bar.

        • Scotty_O

          Haha you probably wont see this but here’s my post fight update:

          Best time ever! Beers were actually 11 dollars and not 10, not a big deal. But this pic alone was worth the 6 bills 🙂

  • disqus_1vlWNfdPOM

    “we did overprice this one a bit much, but times are tough out there”

    Say what??? Times are tough, so we overpriced this one a bit much? Its obvious that given the choice of under or overpricing this event UFC decided… to overprice it. In fact, I’ll go as far as to say that UFC would have looked at the pricing as a failure if the event sold out too quickly (esp. given the recent UFC injury crises).

    Don’t think too hard, Dana, its because you overpriced it, its a recession (despite what the media might tell you) and the card is hella thin, apart from the Main Event.

  • PhranktheTank

    Tickets are always overpriced for the events, but the PPV sales will be huge.

  • Cuntlick

    $90 is the cheapest ticket? I would expect 70-80 for a nosebleeder but not 90

  • Ryan

    Speak the truth. Even Georges home town crowd is tired of paying for tickets to watch a boring main event. The entrance isn’t enough excitement Georges.

  • Bob

    The UFC will have problems selling any card with Carlos Condit as the main event after his last fight. GSP needs to start going for the finish instead of fighting safe.
    I think these two things combined made for shitty sales.

  • Nurse_Ja

    The card is crap but I’m still going 250/seat but it ends up being like 400 for the weekend and Joe Rogan tickets to boot. The UFC needs to look at our economy and the fact they have events in Toronto too.