Dana White Says Jones vs. Gustafsson 2 Could Sell 50,000 to 60,000 Seats in Europe

May 1, 2014
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Jon Jones vs Alexander GustafssonThe rematch between UFC light heavyweight champion Jon Jones and Alexander Gustafsson is being planned for later this year. We just don’t know when or where. But whenever and wherever it takes place, it’s likely going to be the biggest fight of 2014.

The two first fought at UFC 165 on Sept. 21, 2013. Jones defeated the Swede by unanimous decision, but Gustafsson forced the champion to dig deeper than he’s ever had to before. The back-and-forth battle was named the 2013 Fight of the Year.

Following the title loss, Gustafsson ended Jimi Manuwa’s 14-fight undefeated record to earn his rematch with Jones. Jones defended his title for a record-setting seventh time at UFC 172 on Saturday, defeating the undefeated Glover Teixeira by a one-sided unanimous decision.

Before any date or venue can be planned, Jones has to recuperate from his five-round fight with Teixeira.

“We gotta make sure (Jones) is 100-percent healthy and then we’ll plan this thing out,” said UFC president Dana White following the event’s post-fight press conference.

White predicts the rematch will produce big revenue numbers for the organization both in pay-per-view and ticket sales.

“It’s a big one. (The pay-per-view buys) has the potential to be huge. And the gate on this thing is gonna be huge, depending on where we do it,” said White. “If we do it in Europe, I mean, this thing could do 50,000-60,0000 seats or more. If we go to Europe and do it, we will (do it in a stadium).”

The downside of doing the event in Europe is the event will be live locally in the wee hours of the morning to air at its normal 10 p.m. ET pay-per-view slot in the United States. Las Vegas hosting the event may be the better option.

“It would go at four o’clock in the morning (local time in Sweden). It’d be on the same time here (in the U.S.) or even if we took the fight to Vegas it would be a very big gate,” said the UFC president.

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  • Lucas Freire

    No. ofc that’s just my opinion, but it doesn’t feel like Europe cares that much about UFC in order to break any record.
    GSP was maybe the biggest sportsman of Canada. I don’t think Gustafsson means so much to the Swedes in general.

    • st00r

      I’m sorry but you’re so damn wrong it’s not even funny. We sold out 15k+ tickets in 3 hours when they went to Sweden for the first time, without even announcing any more fights except Gus vs T. Silva. And that was back in early 2012. Today he’s a superstar here in Sweden.

      • Lucas Freire

        Wow, I would never imagine. That’s great!

  • steeltown65

    Well for all of you who said Jones was ducking Gus. Here we go! Jones is gonna finish Gus. And then all the Gus suckers will jump on the DC band wagon. They are the same people who just jumped off of Glovers wagon.

  • Austin, TX

    Yes. Let’s do the rematch in Sweden. Dana White make it happen man!


    Make it happen …. August card in Europe !!!

  • brad king

    FYI texiera had lost 2 times so he was not undefeated

  • Mrtim30

    Gus is huge here. Just went shopping and he is on the cover of 3 magazines. Last time he fought they covered it in all the major papers and tv. The main paper had a 8 page fight special. He was even on the kids news shows. Other than zlatan he is probably the biggest sports star here

  • Jason

    Lawl. It will be in Vegas.

  • Stefano ‘Zwonimir’ Sega Nogaro

    hopefully they’ll do it in Europe in the afternoon/evening of european time zone.

    There are no visa issues in the EU for people moving to other countries, it would attract a good amount of people from all the countries of EU that all together have far more inhabitants than USA.

    If it’ll be in Sweden I’m wondering what would be the venue for 50k-60k attendance … they would use a football stadium but the biggest in Sweden I think are Tele2 Arena (40k for live music events),Swedbank Stadion (24k), Gamla Ullevi (19k) and Guldfågeln Arena (14k).

    • st00r

      You’re forgetting about Friends Arena, the biggest one.. 65k+

      • Stefano ‘Zwonimir’ Sega Nogaro

        gosh! Yes, the AIK Solna stadium actually!
        67.500 for live music events.

  • Matt Reeber

    Would anybody else rather see Jones vs Anthony Johnson first?….or am I alone?

    • Riverdog

      I want to see that to but we’re gonna have to wait a bit. With most of the LHW division cleaned out, Anthony Johnson could easily get a shot with 2 more quality wins against top 10 guys i think. If Jones gets past Gus and possibly DC then Johnson would be the next logical choice if he keeps winning. He might have to fight Rashad Evans though and that could be a problem since they are team mates.

  • Seth

    I would LOVE to have that kind of fight in Europe. But…Its impossible. Or highly unlikely at best. We all know how huge this fight is, I don’t see UFC putting that one to – let’s be real now – third tier cards. Im used to watching good and solid fights on UK cards, like Barao/McDonald title fight – but that’s what UK have. Continental europe won’t get THAT kind of fight, mostly for financial reasons. A lot of people in USA would stay up all night, like 3-4am to watch it, but…would those numbers be same as usual PPV time frame for USA? For sure not.

    Like I said, let’s be real – europe can’t really count on that fight being here 🙁

  • Steel Dong

    Dana is such a fat piglet. One can hear the Ho Hos jiggling around in his esophagus when he squeaks.