Dana White on Possibly Purchasing Another Promotion: ‘We’re Done Buying Companies’

June 12, 2012
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Lorenzo Fertitta and Dana White at UFC 100
It started in 2006 when Zuffa, the parent company of the UFC, purchased both the World Fighting Alliance (WFA) and World Extreme Cagefighting (WEC).

The plan for the WFA was to secure certain fighters, most notably Quinton ‘Rampage’ Jackson, who would soon appear in the UFC, and Carlos Condit, who was then moved over to the WEC.

The WEC would become the sister organization to the UFC where they developed lighter weight class fighters like featherweights and bantamweights before the promotion was ultimately folded into the UFC in 2010.

Then who could forget the epic purchase of Pride Fighting Championships by Zuffa in 2007. At the time, Pride was the only other MMA organization on a worldwide level that competed with the UFC, but as their financial structure crumbled they soon found themselves bought out.

Fighters like Mauricio ‘Shogun’ Rua, Antonio Rodrigo Nogueira, and Wanderlei Silva soon found a new home in the UFC following the sale.

In 2011, Zuffa once again decided to gobble up another company as they purchased Strikeforce and opted to run it in similar fashion to what they once did with the WEC. The promotion acts as a separate entity, airing cards on Showtime, and having their own roster of fighters.

But since the purchase of Strikeforce, it seems as if UFC President Dana White has expressed more headaches than elation dealing with a secondary promotion and television network deal, so that may bring the end of Zuffa purchasing other organizations for a while.

On Tuesday while appearing at the UFC 150 pre-fight press conference, White was questioned about the possibility of them buying another promotion again down the road to bolster their roster or add more names to the mix.

His answer was to the point and didn’t leave much of a window open to any other possibility.

“We’re done buying companies,” White said with a disapproving look on his face.

Has the Strikeforce deal soured UFC officials from ever trying this experience again? Well for the time being it doesn’t look like it matters because the only other major promotion running in the United States right now is Bellator Fighting Championships, and they were just recently purchased by entertainment powerhouse, Viacom.

Outside of that there don’t appear to be any other major promotions on the market that the UFC would have interest in regardless of what fighters they have signed.

It looks like 4 companies purchased is enough for Zuffa and the UFC…for now at least.

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  • RubeKegal

    Pure quack-fucckery!

  • troop

    Or maybe Dana is waiting for One FC to get stronger, sign the best Asian fighters and become the leader in Asian MMA, forcing all other Asian MMAs out of business (some would say this is already happening) and then the UFC will come in and buy One FC (and not wait for One FC to be in shambles like Pride was by the time they caved to Zuffa) to finally get a strong Asian market and further solidify UFC as the world #1 ranking for MMAs.
    You’d still have some global entities that are solvent and put on decent shows like M-1, KSW, BaMMA, and some regional entities that serve well as ‘minor leagues’ for fighters to cut their teeth in like MFC, Legacy, Titan, Shark, Tachi etc. but the UFC and MMA needs those around to grow future talent.
    UFC right now just needs to get that Asian piece in place and then there no looking back. Just curious, since the culture is different, if it would be best for the UFC to operate One FC as a separate MMA but having once or twice a year, super fights between One FC champs and UFC champs. Could be fun.

  • Triggerman99

    Like the article said, who else is there? Are they gonna go and scoop up ProElite? Neh.

    They’ve got all they need right now, until some other company suddenly grows huge balls and decides to throw insane amounts of money at fighters to bolster their roster. Then, big daddy UFC will come and bring down the hammer once again.

  • “Then, big daddy UFC will come and bring down the hammer once again.”

    This made me seriously laugh out loud. Great comment.

    • Triggerman99

      Ahhh… the elusive literal “LOL”. I always like to be responsible for one of those!

  • pooby

    As soon as another organization gets a few big names and elevates itself above an MMA “minor league”…….

  • BlackDog2009

    DW is an a**hole. “oh I hate them, oh I love them, oh it’s bullcrap, oh he’s great, oh, I’m done” blah blah blah… and I hate how the websites eat everything the guys says. He is a detriment to MMA , many great things didn’t happen in MMA because DW’s ego was not stroked.

    • phrankthetank

      Many great things did happen in MMA because of Dana white too.

    • Lesnardo

      The man is an arse but he is also a genius in promoting himself. Pretty much he made the UFC into a soap opera reality show starring DW.

      It is scary how 1/2 of the arguments that arise in this website are about or relate to DW.

      Why are we even talking about/worshipping this bozo?

      • Triggerman99

        Soap opera reality show? Are you talking about TUF footage inside the house in between fights, or are you talking about the other 95% of UFC-related material that has to do with actual fights?
        If you’re talking about the former, then you’re choosing to focus on a small part of the MMA world, and that’s your burden to bear. And if you’re talking about the latter, well, I don’t know what it is you’re seeing that makes it a soap opera about Dana White.

  • The_Sheriff

    They could buy Invicta that way he wouldn’t have to change his stance on womens MMA while still potentially profitting from it.

    • Chick MMA will NEVER be profitable.

      • The_Sheriff

        If it would NEVER be profitable I don’t think they would have had womens fights headline strikeforce cards. If it falls apart with Zuffa backing it’ll be obvious it was inevitable but if it falls apart on it’s own we wouldn’t really know. If it stays afloat on it’s own, its even that much more likely to work with Zuffa backing. I don’t exactly see the downside in trying. But then again, just like you, I’m not exactly emotionally involved in the issue.

        • The WNBA thinks women’s MMA is a bad idea.

  • Too bad. But they have botched the whole Strikeforce deal so maybe for the best.

  • BizzleZX10R

    I don’t know why people say “This website eats everything he says up” It’s a News site..so whenever they interview somebody,they publish it on the site.