Coming to America: Asia’s Super Fight League Announces Expansion into the United States

September 8, 2014
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Super Fight League LogoSuper Fight League, Asia’s leader in MMA (Mixed Martial Arts), on Monday announced its expansion and accelerated growth of the Super Fight League brand in North America. The new venture will be named Super Fight League America in partnership with Brian Halquist Productions, Inc., and AEUTV Television and will be funded through a partnership created by all entities.

The new organization makes it’s debut on Oct. 4, 2014, at the Emerald Queen Casino in Tacoma, Washington. The principals will provide enhanced marketing, sales and television production as they expand the SFL brand while promoting professional Mixed Martial Arts shows beginning in 2014. The venture will be distributed via broadcast and new media platforms.

“We are very excited to partner with Super Fight League. There are few if any MMA brands in Asia more respected than Super Fight League as they conquered the largest media market in the world and proved they had both vision and expertise. We are proud to be able to align with them on this new venture, which we think will take their core business built in Asia and expand it exponentially on a global basis, starting in the USA,” said Brian Halquist, President of Brian Halquist Productions.

“Brian’s long term relationship as a fight promoter with the Emerald Queen was proof positive that we had found the right partner with our growth plan in the USA. The fact that he has had an 18-year history, the longest running combat program with any casino in North America, showed us not only his savvy business acumen, but also the stability and trust he has garnered in the market as a world class promoter. Super Fight League America was facilitated by digital entertainment executive George Chung, advisor to Super Fight League since its inception. George’s expertise in global distribution of digital media was instrumental in formulating our vision  of expansion,” stated Raj Kundra, CEO and Chairman of Super Fight League.

Super Fight League America’s first event will feature two up-and-coming bantamweight fighters in the main event competing for SFL America’s inaugural bantamweight championship between Cory Vom Baur (7-3) and Victor Henry (7-1). Henry, who trains out of Erik Paulson’s CSW under the tutelage of Seattle Native and former UFC heavyweight champion Josh Barnett, is coming off a huge win in Japan against seasoned veteran of the cage, Hideo Tokoro, in July of 2014. Cory “Vicious” Vom Baur of Vancouver, Wash., is the current CageSport bantamweight champion and in his last fight at the Emerald Queen Casino, Vom Baur defeated World Series of Fighting fighter Josh Rettinghouse for the title.

The co-main Event will pit two fighters from the women’s bantamweight division vying for the SFL America female bantamweight title as Colleen Schneider (5-5) takes on Marion Reneau (4-1). Schneider is a former Strikeforce fighter and competitor on the UFC’s “The Ultimate Fighter” reality series, while Reneau is riding a three-fight win streak with her most recent victory coming under the RFA banner in July of 2014.

Also featured on the undercard with opponents not yet announced are undefeated prospect Taki Uluilakepa and undefeated Bobby McIntyre, as well as an announced undercard bout between women’s bantamweight fighters Hadley Griffith and Cheryl Chan.

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  • sfl

    Hmm…Unfortunately not many ppl will attend or watch. Super Fight League has not conquer India yet and with so many promotions in US, the success rate is low. Even though it is shown on tv or other free platforms, quality always outdo quantity. I guess, the fighters are from US but at a lower end. As much as I like them to succeed but it’s a wrong strategy at this point. Hope I’m wrong so the US market can be open up or other foreign promotions to venture into.