- CBS-ELITEXC, UFC, AND WEC SCORE WITH RATINGS

June 3, 2008
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by Ken Pishna – MMAWeekly.com (Reporting by Ivan Trembow)
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content="CBS on Tuesday released the full ratings results for the debut of CBS-EliteXC Saturday Night Fights, which took place on Saturd">




CBS on Tuesday released the full ratings results for the debut of<br /> CBS-EliteXC Saturday Night Fights, which took place on Saturd


CBS on Tuesday released the full ratings results for the
debut of CBS-EliteXC Saturday Night Fights, which took place on Saturday night
in Newark, N.J. and aired live on the CBS Television Network.

 

The event averaged 4.85 million viewers over the entirety of
the telecast. It peaked at 6.51 million viewers during the main event between
Kevin “Kimbo Slice” Ferguson and James Thompson.

 

A statement from CBS indicated that the network seemed
pleased with the numbers, especially since it represented a significant
increase in most of the key advertising demographics over the network’s
regularly scheduled programming in the same time lot during the 2007-08 season.

The numbers were especially
well received by the network at the younger end of the demographic groups. The
adults 18-34 demographic was up 156 percent and 18-34 men 357 percent.

 

Spike TV officials also released numbers for their
counter-programming on Saturday night, which leaned heavily on the popularity
of Chuck “The Iceman” Liddell. UFC Unleashed: Liddell vs. Silva, which
presented the Chuck Liddell vs. Wanderlei Silva Dec. 29 bout for the first time
on basic cable, drew an average of 1.6 million viewers. The Ultimate Iceman:
Chuck Liddell saw 1.2 million viewers tune in.

 

Although the Spike TV numbers don’t compare to the 4.85
million viewers on CBS, Spike TV officials indicated that the viewership
represented a significant increase over its season average in the same time
period.

 

The 1.6 million viewers for Unleashed placed it as the No. 2
watched show on basic cable programming in its time slot, second only to
Pirates of the Carribbean.

 

A more significant comparison can be made between the
audiences. CBS-EliteXC Saturday Night Fights, as previously mentioned, drew
4.85 million viewers on average and peaked at 6.51 million during the main
event. A more similar event on Spike TV, a tape-delayed telecast of UFC 75
featuring a title bout between Quinton Jackson and Dan Hendersen, drew 4.7
million viewers on average and peaked at 5.928 million viewers during the main
event.

 

To put these numbers into a better perspective, and to
convey the growing popularity of mixed martial arts in general, consider that
on the three networks that the NBA basketball playoffs have aired this season
they have averaged 5.4 million viewers on ABC, 4.1 million viewers on ESPN, and
3.8 million viewers on TNT.

 

World Extreme Cagefighting on Tuesday also released the
numbers for its Sunday night event, WEC 34, featuring Urijah Faber and Jens
Pulver. The overall event averaged 1.536 million viewers and was the most
watched event in its timeslot among the key advertising demographics of Men
18-34 and Men 18-49.

 

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UFC vs. EliteXC Ratings Comparisons:

Average Number of Viewers for the Entire Broadcast

(Top 4 UFC broadcasts of all time and EliteXC’s one broadcast
on CBS)

 

1. EliteXC in May 2008— Average of 4.85 million viewers
for the whole broadcast

2. UFC 75 in September 2007— Average of 4.7 million
viewers for the whole broadcast

3. UFC: The Final Chapter in October 2006— Average of 4.2
million viewers for the whole broadcast

4. UFC 70 in April 2007— Average of 2.8 million viewers
for the whole broadcast

5. UFC’s TUF 3 Finale in June 2006— Average of 2.8 million
viewers for the whole broadcast

 

 

UFC vs. EliteXC Ratings Comparisons:

Average Number of Viewers for the Most-Watched Individual
Fights

(Top 4 UFC fights of all time and all 5 of the fights
that aired on EliteXC on Saturday night)

 

1. EliteXC: Kimbo Slice vs. James Thompson— 6.5 million
viewers

2. UFC: Quinton Jackson vs. Dan Henderson from UFC 75— 5.9
million viewers

3. UFC: Tito Ortiz vs. Ken Shamrock III from "Final
Chapter" show— 5.9 million viewers

4. EliteXC: Robbie Lawler vs. Scott Smith— 5.5 million
viewers

5. EliteXC: Gina Carano vs. Kaitlin Young— 4.7 million
viewers

6. EliteXC: Joey Villasenor vs. Phil Baroni— 3.7 million
viewers

7. UFC: Mirko Cro Cop vs. Gabriel Gonzaga from UFC 70— 3.6
million viewers

8. UFC: Kendall Grove vs. Ed Herman from TUF 3 Finale— 3.5
million viewers

9. EliteXC: Brett Rogers vs. Jon Murphy— 3.4 million
viewers

 

 

UFC and EliteXC Ratings vs. NBA Playoff Averages

1. 2008 NBA Playoff Games on ABC— 5.4 million viewers

2. EliteXC on CBS— 4.85 million viewers

3. UFC 75 in September 2007— 4.7 million viewers

4. UFC: The Final Chapter in October 2006— 4.2 million
viewers

5. 2008 NBA Playoff Games on ESPN— 4.1 million viewers

6. 2008 NBA Playoff Games on TNT— 3.8 million viewers

 

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