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NFL, NBA, MLB…Dana White Says Anyone Targeting Key Demographic are Competitors

NFL, NBA, MLB…Dana White Says Anyone Targeting Key Demographic are Competitors

UFC President Dana White makes no secrets that he considers anyone targeting the 18-34 male demographic his competitors, but his base is rapidly expanding as the sport grows. …

UFC 144: Edgar vs. Henderson Weigh-in Video

UFC 144: Edgar vs. Henderson Weigh-in Video

Watch the UFC 144: Edgar vs. Henderson weigh-in video from Japan.…

UFC Introduces New Japanese Octagon Girl, Azusa Nishigaki (Video)

UFC Introduces New Japanese Octagon Girl, Azusa Nishigaki (Video)

The Ultimate Fighting Championship introduced new Japanese Octagon Girl Azusa Nishigaki at the UFC 144: Edgar vs. Henderson weigh-ins.…

Kid Yamamoto Back on Track (UFC 144 Video)

Kid Yamamoto Back on Track (UFC 144 Video)

With the power of the Japanese people behind him, Norifumi "Kid" Yamamoto believes that he's finally back on track to get his first victory in the Octagon.…

Dana White Declares UFC Japan A Success (UFC 144 Pre-Fight Video)

Dana White Declares UFC Japan A Success (UFC 144 Pre-Fight Video)

Dana was confident and satisfied at the UFC 144 press conference in Tokyo, Japan with the buzz that has been generated by the UFC in Japan event.…

Frankie Edgar Says He Will Have His Hands Full (UFC 144 Pre-Fight Video)

Frankie Edgar Says He Will Have His Hands Full (UFC 144 Pre-Fight Video)

Frankie Edgar fielded questions from the press at the UFC 144 pre-fight press conference in Tokyo, Japan.…

Is Quinton “Rampage” Jackson Turning Japanese? (UFC 144 Pre-Fight Video)

Is Quinton “Rampage” Jackson Turning Japanese? (UFC 144 Pre-Fight Video)

Rampage fielded questions from the press at the UFC 144 pre-fight press conference in Tokyo, Japan.…

Yoshihiro Akiyama Is Fighting To Cheer Up The People Of Japan (UFC 144 Pre-Fight Video)

Yoshihiro Akiyama Is Fighting To Cheer Up The People Of Japan (UFC 144 Pre-Fight Video)

Yoshihiro Akiyama talks to the press at the UFC 144 Pre-Fight Press Conference. He feels that he and other athletes need to cheer up the people of Japan and win…

Jake Shields Is Ready For War (UFC 144 Pre-Fight Video)

Jake Shields Is Ready For War (UFC 144 Pre-Fight Video)

Watch Jake Shield's UFC 144 pre-fight press conference video from Tokyo, Japan.…

Ryan Bader Says It’s All Business In Japan (UFC 144 Pre-Press Video)

Ryan Bader Says It’s All Business In Japan (UFC 144 Pre-Press Video)

Ryan "Darth" Bader talked to the press at the UFC 144 pre-fight press conference about his upcoming fight against Quinton 'Rampage' Jackson.…