To help promote GSP's upcoming title fight, Gatorade has officially released the first full Georges St. Pierre commercial for their "G" campaign. The commercials are airing in Canada as of July 9.
The ever expanding world of advertising surrounding MMA superstar and UFC welterweight champion, Georges St. Pierre, hit a new market this week as the Canadian was featured on the latest ads for Gatorade's "G" campaign in Rolling Stone magazine.
St. Pierre was previously featured in a Gatorade commercial that aired all over Canada and featured other sports stars such as Miami Heat guard, Dwayne Wade, and hockey legend, Gordie Howe.
Now, Gatorade has taken the next step to push GSP out to the American fans with a two page spread in Rolling Stone that features the athlete alongside the words, "No Excuses, No Truces."
St. Pierre's manager, Shari Spencer, commented about her client's deal with Gatorade, and how the two brands will continue to grow together in the future.
"Georges' relationship with Gatorade has recently expanded into the US, where he will be featured in a national print campaign launching July 1st that includes Rolling Stone magazine and outdoor advertising in the New York City & Los Angeles markets," Spencer said.
As St. Pierre readies for his July 11 showdown against #1 contender, Thiago Alves, the Gatorade ads will continue to grow and help the sport of MMA gain even more mainstream exposure.
The only question left is when will Gatorade start a campaign centered around St. Pierre much like their 90's ads featuring basketball mega star, Michael Jordan?
Georges St. Pierre filmed his first commercial for Gatorade's new "G" campaign a few weeks ago, and now the commercial has hit the airwaves in Canada playing during the NHL playoffs. GSP is keeping elite company in the commercial alongside athletes like Dwayne Wade, Mia Hamm, and Olympian Usian Bolt.
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