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  - UFC PRELIMS ON SPIKE CONTINUE AS A STRONG DRAW
Tuesday, October 27, 2009 - by MMAWeekly.com Staff
The Ultimate Fighting Championship, whether it be via events or its popular The Ultimate Fighter reality series, continues to draw strong ratings for Spike TV.
The network on Tuesday announced that its UFC 104 preliminary bout broadcast again drew 1.4 million viewers and repeated as number two in the key advertiser demographics of Men 18-34 and Men 18-49.
This is the second time that Spike has broadcast UFC preliminary bouts leading into a pay-per-view. The first time was for UFC 103 when the network averaged 1.4 million viewers for the broadcast and was second in its two key demographics. In both instances, Spike was number two in those demographics behind college football on ESPN.
There has been no information revealed whether the broadcasts have carried over into greater pay-per-view buys from the UFC.
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