This Sunday’s episode of the critically acclaimed CBS newsmagazine 60 Minutes is scheduled to include a segment on mixed martial arts.
The segment will include in-depth looks at both of the major MMA events that took place on September 23rd: UFC 63 in Anaheim, California (featuring Matt Hughes vs. BJ Penn), and the IFL’s event in Moline, Illinois (featuring Renzo Gracie vs. Pat Miletich). In addition, 60 Minutes correspondent Scott Pelley trained with both Gracie and Miletich before their fight.
Make no mistake about it: This will be the biggest mainstream exposure that the sport of MMA has ever had. 60 Minutes is not only the most-watched newsmagazine on television, but is is also among the top twenty most-watched shows on all of television, with an average audience this season of just under 15 million viewers.
The show will air at 7:00 PM Eastern and Pacific Time on Sunday night, although depending on the ending time of the late afternoon NFL game on your local CBS affiliate, the broadcast could begin after 7:00 PM in your local market.
The official episode preview on CBS’ web site hypes the segment in this way: “A New Kind of Fight— Mixed martial arts, combining styles like boxing, wrestling and jujitsu, was once deemed too vicious for decent society. The sport has now modified its rules and is becoming one of the fastest growing sports in America. Scott Pelley reports. Solly Granatstein is the producer.”